strategic

17 de abril de 2014

Strategic Use of Images in Search Engine Optimization

When assessing page structure and layout, there is a subtle, yet  strategic way to use images in an SEO-friendly manner  (beyond ALT tags) that improves your search rank while allowing you to integrate the necessary marketing message(s). Confused? Let’s look at an example: Suppose you operate a travel site and you want to optimize a given page for the term “Las Vegas hotel”.