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17 de abril de 2014

Google now discounts all reciprocal links

For a long time,  reciprocal links  have remained at the forefront of most inbound linking strategies. This is going to have to change. Google now discounts all reciprocal links
17 de abril de 2014

Strategic Use of Images in Search Engine Optimization

When assessing page structure and layout, there is a subtle, yet  strategic way to use images in an SEO-friendly manner  (beyond ALT tags) that improves your search rank while allowing you to integrate the necessary marketing message(s). Confused? Let’s look at an example: Suppose you operate a travel site and you want to optimize a given page for the term “Las Vegas hotel”.
17 de abril de 2014

Absolute Links vs. Relative Links – SEO Value

The debate between  absolute links and relative links  continues to live on in the SEO world.
17 de abril de 2014

The Importance of Anchor Text in Back-links

The  importance of anchor text  with respect to a linking strategy cannot be overstated.